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Ritu Kumar is one of the leading designers in India who have developed a unique style of their own, reflecting the ancient traditions of Indian craftsmanship in a contemporary fashion. With regard to art history and musicology, which has enriched her horizons, understanding Ritu Kumar is of ancient design and innovative use of traditional crafts has created a new classicism. Ritu holds the position revivalist in the Indian fashion industry, which has managed to bridge the gap between traditionalism and modernity.
Ritu, who began her work with four hand-block printers and two tables in a small village near Calcutta thirty years, was the first woman to present the “boutique” Culture in India under the brand name “Rita”. Today she has twelve stores in all major cities in India. Shops Ritu Kumar’s multifaceted features introduced takes the best Indian design, with specially formulated range of high fashion garments and accessories, silk, leather and cotton.
range Ritu Kumar of Western and Indian clothing is all about tradition and individual talent, and women across continents can easily identify with her vision of design.
Ritu has gone a long way to redefine the word “fashion” in the Indian context. Most importantly, it has shown that handmade products can be as profitable as even more glamorous than a machine, and that the Indian fashion is more than able to hold it’s own in the international arena Haute Couture. Couture her is recognizable by its classicism, beauty and sophistication. The design philosophy is based on the assumption that everything is based on its aesthetics, cuts across all boundaries, whether geographical, cultural or otherwise. This very aesthetic aspect is central to Indian handwriting passing its creation. As the world truly becomes a global village, more and more of the elements that make up modern culture are used in good hues and ethnic tones. Pluralism is the mantra, but tastes are fast becoming Eclectic, whether in music, art, food and fashion. Within the fashion, the Indian technology ever offered a premium for their creativity, style and texture. The Indian influence on modern wear is clear.
in sync with this growing trend, in April 2002, Ritu Kumar launched a new subspecies of her, ” we. This is a reflection of modern and international trends that shape our lives today. “LABEL” meet today’s woman who is constantly self-knowing and globally. It is a modern offer, focusing on the cut, color, drape and feel of the dish. This model has universal appeal aimed at today’s mobile lifestyle. It is fashionable, affordable and like all Ritu Kumar products, it is of the highest quality.
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