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directly from fashion school, you may be thinking that a fashion designer; you will have the opportunity to work with all types of clothing. What you may not know is that, in general, the fashion industry is divided into categories, and the categories within categories. Basically, the fashion industry is very specialized. Breakdown starting price (which usually corresponds to quality). Lowest Discount classification, and the height of fashion is Haute Couture
- Discount These shops sell products retail at a discounted price from what other stores charge. Outlet malls or stores like Ross, Wal-Mart, Target, or Conway are examples of discount retailers that sell discount labels.
- Budget / Mass Market Knock-offs of higher priced designer items that are sold at competitive prices to the masses. Old Navy, Forever 21 and Charlotte Russe are some popular budget labels. Department stores in this category include JC Penney and Kohls. This market usually retails for less than $ 100
- Moderate These are nationally advertised apparel brands such as Nine West, Gap, Abercrombie & Fitch, Express, and Zara are all in the moderate range. Examples of moderate department stores are Macy’s and Dillards. These types usually retail for less than $ 300
- Contemporary More than just a specific price point, this classification is fashion-forward image often aimed at women in the ’20s and early’ 30s those looking for trendy fashions prices more favorable than Designer pieces. DKNY, Betsey Johnson, Bebe, and Rebecca Taylor fall in Contemporary category, which normally retails for under $ 500
- better Also selling for less than $ 500, use these collections of superior quality materials and style, lower price brands. Armani Exchange, Jones New York and Anne Klein are two examples for a better price online.
- Bridge price under $ 1,000, these lines serve as a “bridge” between better and designer labels. And includes
names like Ellen Tracy, Dana Buchman, DKNY, Emporio Armani and Ralph Lauren Lauren. - Developer: True designer collections typically sell for more than $ 1,000 per team. The materials, fit, information, and space are superior to other ready-to-wear items. Some examples of designer labels are Gucci, Prada, Versace, Armani and Chanel.
- Haute Couture / Avant-garde Also know as couture, these concepts have been widely abused by ready-to-wear brands. Haute Couture, or simply “couture” designers sell custom, made to measure pieces cost tens of thousands of dollars and are affordable only to a select few. Technically speaking, there are only ten official Haute Couture House including: Christian Dior, Jean Paul Gaultier, Chanel, and Givenchy. Avant-garde designer produce high-quality, one-of-a-kind garments that experiment with new design ideas and push the envelope a popular fashion.
Even within the groups above, each market is divided into specific categories. First, design companies broken down by customer: men, women, etc. The children then are further divided by type of clothing, sportswear, evening wear (special occasion), pajamas, etc. and then design teams designated to specific areas like Wovens, Knits, sweaters, tops, bottoms, dresses, outerwear and so on.
On an unfortunate note, it is very difficult to move from one category to another. If you start to build your career with a mass-market companies, you’ll face some obstacles when applying for that dream job at Ralph Lauren. The same goes for designer specialties. If you have experience working with children’s woven tops, chances are that you will not encounter position designing dresses for women. If you are absolutely determined to make a change, you’re best bet is to start from scratch in the relevant field and work your way up again.
Something else to consider is the different types of manufacturers and retailers out there. Some manufacturers design and produce their own designs, which are then sold to retailers. These manufacturers do not own retail outlets. Examples include Shoshana, Jones New York and Carmen Marc Valvo. There are also manufacturers who have licenses for various brands. For example, Warnaco holds licenses for Calvin Klein, Speedo and chaps; Phillips Van Heusen and (PVH) owns licenses for Casio, Sean Jean, and Kenneth Cole.
The retailers that only sell products purchased from manufacturers. These are stores like Bloomingdales and Neiman Marcus. Many manufacturers also have their own retail their positions as Polo Ralph Lauren, Armani Exchange and Nicole Miller. Other retail stores have their own product development team and merchandise manufactured specifically for their private labels such as Gap, Old Navy, and Express. In addition to buying products from outside manufacturers, many warehouses also own collections signal. Examples are: I.N.C. (Macy), and Arizona Jeans (JC Penney).
The largest job out there are a mass-market companies, which often pay quite well to start, although these figures generally level off after a few years of experience. The higher end markets pay less to start, and working hours are long, but you get the opinion from such reputable companies will do wonders for your resume!
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