Midway through the last century, fashion and style began to take on a much more complex context of social issues of the day. When the Beatles exploded on the scene in the early 60’s, style became much more well-connected point of view and political persuasion than at any time in the past.
One of the first contacts between fashion and social issues, the Vietnam War and develop resistance to the conflict. Invariably, those strongly opposed to the war wore their hair long and favored tie-dyed “hippie” clothes while those who supported the conflict wore their hair short and chose clothes that were much more conservative in nature.
When the opposition managed to speed the end of the Vietnam conflict, it seemed natural that these activists (as they were now called) would turn their attention to other pressing social and style and fashion offered several flashpoints that could be exploited .
Animal rights activists came down hard on the fashion industry for supporting brutal capture and kill animals to support many of the most popular styles of the day including furs, minks and other apparel. This led to a number of consumer boycotts and then wear the clothes were often facing the street.
It was at this time that Hollywood began to inject much more in social issues and thus began a long line of actors and actresses who would take strong stands on these issues again, the fashion world was a perfect target.
When the United States began to lose its “already dominant position in the textile industry, most of the industry shifted to less developed parts of the world where working conditions often approach” Sweat Shop “position. With Hollywood taking the lead, consumers boycotted many of the companies taking these ill-treated workers making garments and in many cases, failed to change the policy.
In today’s world, fashion is becoming more closely aligned with the Green movement and it is becoming fashionable these days be “eco-chic” and this trend seems to be gaining momentum. As consumers become more educated about the complexities of the garment business, they will want to know about all the details involved in getting clothes on the market and will expect to get the same transparency from clothing companies that they now expect from the food industry.
Fashion and style in the past, all were to create an image but now that figure can also include a personal value set by the wearer and it looks as if This connection between fashion and social issues is here to stay.