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runways at NY Fashion Week is the pinnacle of all glamorous and can turn a fashion designer in the industry darlings. However, it is also very expensive production and may not be the best place for a new designer to launch their line. As much as I love, love, love to see a show at Fashion Week, I do not recommend that new designers spend that kind of money to design their shows so early in his career. This post will give you ideas for other ways to show your fashion line at Fashion Week (or any time of year!).
assemble Fashion Week runway show can be very expensive. It costs at least $ 30K to show in NY Mercedes Benz Fashion Week. You need to have proper funding to pay for: a bed, model, hair, makeup, set design, lighting, photographers, videographers, plus the cost of the actual design, among others. In my opinion, new designers should not be doing runway shows where they are doing enough to maintain normal operations as well as the cost of putting together a Fashion Week Runway Show.
Fashion Week Runway Shows are the best platform for established leaders in fashion innovation. There are over 100 concerts in New York Fashion Week and it is difficult for the Fashion Editors and Buyers to make it all known designer runway shows. If you are able to keep fashion events close to where the actual runway shows take place, making it easier for editors and buyers to stop in and meet.
Wherever you decide to have a fashion show, be sure to have someone videotape it so you can send it to your website and blog (and fashion bloggers can do the same for you!). Live video-streaming is also a great choice for your fans and customers who live out of town but still want to support you and “be part” fashion show!
Here are some ideas that can be used in a more efficient fashion presentation
1. Make fashion installation in a hotel suite. You can have models stand in the living room is set up like chic fashion shoot set wearing the most exciting and show-stopping design for editors and buyers to walk around and see.
2. Throw a cocktail party at the popular local lounge that features several types of designs to attack line. You can invite a bunch of friends, family, buyers, bloggers, local boutique owners and to many, and you will also have some of the regular foot traffic placement to rely on.
3. Are you an early-bird? Consider hosting a small invite-only breakfast sweet local restaurant where you can do a fashion show. Both women and men love the free food and the fact that it comes with entertainment (fashion show phone) is an added bonus for them!
4. Is it a great neighborhood park, garden or local collection you may negotiate to use the space to display design?
5. Many colleges have fashion shows, especially around homecoming time. Could this be another way for you to get the design you see?
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