In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicate them to the target market so that the consumer is not only aware of the product, but wants to and ultimately buy the product. A target market is a sector of the consumer market as a company wants to sell (ie market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothes factors such as determining which stores the apparel should be sold in, what price the clothing should be sold for – all the way to how the store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.
Fashion marketers are creative. In essence, the profession is about connecting with the image – the lifestyle – the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the project a step further by determining the best way to enhance the characteristics of clothing to consumers and the group of consumers to promote. What 65-year-old woman is looking out of a piece of formal evening wear is different than the 21-year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast of the latest fashions and know what style will be successful for a variety of occasions, ages and demographics.
Fashion marketers play an important role in the fashion industry because they are the link between the designers and the public. The success of the line of clothing does not rest solely on the design. Often, successful marketing is just as important, if not more so, to the line that really suit itself. This is because marketing is a tool where the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish a consumer base needed to have a successful line of clothing
Ultimately, fashion marketing is a fun profession -. Changing and reinventing themselves just as often as the clothes it promotes. It integrates the artistic nature of fashion with the creative aspects of the business -. Make for a very rewarding career for ambitious and progressive