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Although the development of the American fashion industry during the 1940s ‘was largely influenced by the Second World War and the painful consequences of the 1950’ witnessed the emergence of new trends in the fashion industry which were introduced in order to leave the past behind and toward a new future with hope and optimism. In this post war, fashion seemed to play an important role in the metamorphosis of the community in the form of the introduction of the original and distinctive style that was liberal, casual and relaxed as opposed to the traditional style of the past.
The most prevalent trend in the American fashion industry is concerned women were dresses that could be worn casual or formal and evening wear and were available in many styles. In this regard, the casual dresses were often accompanied with a circle skirt, halter straps and a low collars, formal dresses often feature soft colors and characterized by bold ruffles, tulle trim and stunning velvet bows. In addition, one could choose between strapless and sleeveless dresses that were indeed the development of the rules of the past.
The American fashion industry most new 1950 ‘reputation to market a new development, and some world renowned symbol of fashion this season was Marilyn Monroe, Ricky Nelson and Elvis Presley. Among these the biggest impact on men and women alike were Hollywood stars that inspire people to break away from the barriers of the past through the wild attached pants, Zoot suit, bright baggy clothes and make-up use. Since this policy was in complete contrast to the conservative attire navy suits and ties followed by American men, many men who refused to emulate this style and stuck to modest colors like dark blue, brown and charcoal in the form collared jacket, cardigan sweaters and Plaid jacket.
Likewise actresses were an inspiration for women and American fashion industry at this time featuring full skirt attached nylon petticoats for spreading royal and glamorous look. Some of the most popular trends among women in this era were swing coat, the trapeze dress and a new style introduced by prominent fashion houses decade as Christian Dior, Coco Chanel and Hubert Givenchy. While Christian Dior at American fashion industry through popular A and Y lines, slim skirts and tunic style clothes, Givenchy was popular Parisian touch his Chanel created waves through the richly textured and shorten its content.
The American T-shirt during the 1950 ’emerged as a symbol of rebellious youth, only to later passed the practical design and high comfort level. T-shirts during the 1950s’ was used by companies initially resort features the names and cartoon characters, and later to hide the names of prominent companies and organizations as well. The position of the T-shirt in the American fashion industry was given a leg with approved its use in many Hollywood flicks and since then has been such an integral part of American youth culture.
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