World War II affect almost every aspect of American life and fashion was no exception. In 1942, the United States submitted rationing system similar to the one Britain had implemented the previous year, to limit the quantity of material that could be used in a single dish. Materials including wool, silk, leather and fledgling DuPont Corp. invention called nylon were imported for use in uniforms, parachutes, shoelaces and even bomber nose.
Jackets could not exceed 25 inches in length, pants no more than 19 inches in diameter at the hem, belt not more than two inches wide and heels no more than an inch in height. Hemlines rose knee in an effort to protect the material. Buttons, cuffs, pockets and decorative details such as ruffles and lace were used sparingly. Women wore short boxy jacket V-shaped silhouette reminiscent of military uniforms. Even Hollywood traded elaborate costumes for simplified design, a move many mean lent movies a new air of realism
As soon as it was introduced in 1938, women take synthetic nylon as a replacement for silk stockings. In the early 1940s, however, with silk when transferred to the war effort, the government approved a similar uses for nylon and commandeered it as well. Women responded by coating their legs tan makeup and drawing lines the back of the calves to simulate the seams. By the war ended and stockings return to store shelves, nylon had become a synonym for hosiery.
The swing skirt had a round cut designed to look best in full Jitterbug twirl. Swing skirts were a common sight on the dance floors uso young women danced with uniformed men jazzy horn characterized Big Band Era. Housewives were known to be more conservative version of swing dress, sometimes in polka-dot or tiny floral prints
Hats became one of the few ways to express individual style with minimal resources. They were worn in a wide range of style and personal with scraps of foil, sequins, net, paper and string
Hair and makeup :.
Hairstyles were elaborate women find ways to reverse dull their wardrobes. Shoulder length hair was rolled into complex shapes and secured with bobby pins. Screen sirens like Lauren Bacall, Veronica Lake and Rita Hayworth distribution of parts and finger waves. Makeup was dramatic, characterized matte foundation, powder, heavy brows and bright scarlet lips
Platform pumps :.
The wartime shortage of leather and steel forced shoe designers to get more creative and therefore, the shoes were cobbled from materials ranging from crocodile hide in cork. Shoes were utilitarian than stylish, with low heels and a limited choice of color By the mid to late 1940s, platform pumps with high heels in the T-straps, ankle straps or open toes had divided Dowdy Wedgie with a flat shape and thick cork soles
menswear that womens wear .:
A number of men may have spent the first half of 1940 in uniform, but their civilian clothes came in handy for those women who filled the home-front work. Women attacked closets of absent men in tailored suits to fit themselves. McCalls introduced even pattern aimed specifically at changing male clothes to match the feminine curves. Suddenly sexually ambivalent look pioneered in the late 1930s with Katherine Hepburn and Marlene Dietrich was not more radical. The emergence of a dress pattern and electric sewing machine led women to make their own clothes from scratch, opting Gabardine lack of wool. Many people with physically demanding factory jobs soon began wearing pants and practical Rosie the Riveter jeans
In the mid 1940s, many women had abandoned one-piece corset in favor of panties and structured bras that lifted and emphasized the bust line. In 1946, well endowed Jane Russell appeared onscreen in cantilever bra designed by Howard Hughes, the only bullet-bra 1950 reign sweater girl. Loose cardigans were also popular, particularly on college campuses
Sport Wear :.
The virtual disappearance French fashion house during the war led American designers to explore their own creativity. Designers like Bonnie Cashin and Claire McCardell were instrumental in the creation of sportswear, which uniquely American look features coordinated understands that could be worn in layers or in various combinations. The trend is not only gave women increased options and made it appear as if they had more clothes than they actually did, but also blur the line between couture and ready-to-be to show women that they could be both chic and comfortable without spending a fortune.
The New Look
In the late 1940s, women demanded the return Glamour and designers obliged with swirling skirts and shimmering evening gowns inspired by film stars like Ingrid Bergman, Barbara Stanwyck and Joan Crawford.
In 1947, French couturier Christian Dior almost single-handedly brought an end to wartime austerity with fashion line case christened New Look. Severe horns were replaced with lines, hemlines dropped back below the knee skirt was richly draped. Organized Underwear were key to the New Look, which features broad shoulders, cinched waists, emphasized bust lines and padded hips. Pencil skirt was form-hugging choice bouffant skirt. Men, too, longed for freedom from the conservative tailoring in khaki and olive drab. They found relief in wide-legged pants, full-length coats and suits in a number of colors. Both the mens and womens pants feature higher waists, wide cut legs and cuffs and was textured tweeds and jewel tones.
The New Look met protests from women who had grown accustomed to baring their feet and were disinclined to pick them back up. Moreover, opulent, content-rich waste production appeared in contrast to the limitations of war. The desire for change prevailed, however, and look prospered much of 1950.