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The fashion industry is very complex. There are no standard fashion companies. They come from a wide spectrum of companies operating in the apparel, footwear, home textiles and accessories markets.
The industry is made up of various kinds of companies like retailers, design source and selling companies, companies with their own production facilities and other companies that outsource production but retain control over parts of the production process.
Moreover, companies operating in the high fashion segment often face a different kind of pressure than those who work with commodity fashion products.
All of these factors combine to make the fashion industry one of the most complex industry. Still, various issues can be noticeably recognized as common in the sector.
. Consumers have the power
. Supply chain complexity
. Product launching and delivery takes time
. Companies must be able to manage product mix
. Inventory maintenance is important
. The effect of the latest technology in the fashion industry
. Copyright issues for fashion designs
Consumers have more power
buyers today have greater purchasing power than ever before and are less tolerant due to increased time pressure in today’s lifestyle.
They are more aware of environmental and human rights issues and have a better quality requirements. They require huge variety and more frequent changes in the choices available to them. Moreover, they also expect immediate availability of perfect matching set of clothes and accessories in the selected color and size combinations thereof in the same trade.
In terms of meeting the needs of the consumer, retailers are first in line, but all companies in the supply chain are driven by the assumption that see the expectations and requirements of its customers. From design to production and final sale, all members of the supply chain need to check that stores are stocked with the right requirements when consumers need to buy!
companies that are quick to respond to consumer demands are those that will be profitable in an environment of rapid global competition and rising material and operating costs.
supply chain are complex
The fashion industry is characterized by global supply chains and complicated logistics. Labor and transportation costs often determine where production takes place and outsourcing of all or part of production is common. Companies throughout the industry have to deal with global sourcing problems and need to regularly evaluate their sourcing strategies.
Production work is often done in many places, which can also be located in different countries. Set up to cutting, sewing, subcontracting and transportation, and synchronization with a raw material supply, is a very tedious process.
Product launching and delivery takes time
While working through the many pre production steps, including yarn or fabric selection, garment development, specification and sampling, industry takes a long time to introducing a new product on the market.
Both the complex nature of the supply chain and the global nature of production add to the long lead industry is sometimes. This form of long-term to-market and long lead times is not in the context of the need to respond immediately to changes in customer requirements.
ever changing seasonal and trend-driven nature of the industry shows that product life cycles are too short. Even circular demands maturity can continue further, there are often small changes to design and color or size combinations can be changed. Logistics management style number and maintaining stock keeping units is a difficult job.
Companies must manage product mix
In addition to long lead times, fashion producers are focused on continually designing and developing new product lines to sustain the interest of retailers and consumers increase sales. Manufacturers have noted that to maintain this rate, raised flexibility and quickness to satisfy changing customer demand, which is faster than ever before, it is very difficult for them to judge or come out with such types of products. Gone are the days when the ultimate fashion trend direction decided what consumers soon. Now there are many styles available, and with increasing globalization, consumers can access fashion news with the latest media tools.
Fashion products change frequently, from hosiery and basic underwear through medium-priced High Street brands, to exclusive high fashion brands. Managing the brand and brand loyalty is a serious task to keep the position in the market. Margins recurring raw materials are low, so neither the retailer nor the manufacturer can ever afford to be out of stock.
Shifting to high-end fashion sector, margins increase and sales volumes are lower, but consumers demand an ever changing range of choices, forcing the company to produce multiple collections per year.
Many companies need to put in efforts to overcome the added challenge of arranging a mix of repetitive lines and collection-driven products, and claims to part of its product range and arrange the different parts appropriately. From design to demand planning, sourcing, manufacturing, distribution and sales, the demand of various product lines should be especially solved if companies need to perform well.
Companies need clarity on the sector of the market they targeted, they will direct their business in a way.
Inventory control management is important
Companies try to keep inventory levels to a minimum in all industries. In the fashion industry required to maintain inventory levels under control is worst due to less product life cycle. In this industry, there is only one solution to sell your product.
for the collection driven brand, the entire floor sets should be in retail stores where these products are introduced, another opportunity to sell products is missed and obsolescence exposure is a high risk.
For products that are often in demand, it is important that retailers and suppliers receive no stock outs. This segment of the market is not the same kind of brand loyalty and customers may well be attracted to switch brands if the color and size they need is not immediately in stores when they need to buy.
for the company, the balance of action to maintain sufficient inventory to meet demand, but they are not left out with obsolete inventory, the main problem.
latest technology impact on the fashion industry
Recently Burton Amp jacket, what is described as “the first and only wearable electronic jacket world with an integrated Apple iPod” was introduced.
According to some fashion experts the clothes will soon turn into accessories for your gadgets. Today, new technology widely associated with clothing and apparels that you can not judge whether you are wearing technology or whether technology is wearing you?
In addition, the electronics will keep decreasing in size to the point where we would no longer much need things to keep them. Therefore, today the fashion industry is experiencing new challenges: “intelligent textiles”, “Smart clothes”, “I-wear” and “fashion engineering” and are only a few of the trends that will change the entire fashion industry in the next decade.
Nowadays, many new materials and techniques are used in textiles and accessories when they are still too costly or primitive for other applications. A wide variety of electronic devices can already do in clothing and this will increase. New materials are already being developed to offer energy -. By using solar energy, electrical, thermal and mechanical
The combination of high-tech in textiles, eg modern communication or control systems or the development of new materials with new applications, has just begun, the branch has already moved giant outlet for this sector. Specific applications for the health and safety sector, eg clothes with extern monitoring systems, already today in large quantities.
Within the next few years, we will see a lot more new applications in garments with latest technology. Therefore, many design challenges for fashion designers and engineers to make the most demanding fashionable wears.
Copyright issues design fashion
Fashion apparel is a multi-billion dollar company that has no borders for global existence. Designers, retailers and consumers decide their statements in accordance with international fashion trends. In the last decade, consumer awareness of certain designer has also risen sharply. Magazines and newspapers also cover the fashion industry as part of national news coverage their focus to the dynamic world of creative designer expressions.
The common man is very much aware of the names and faces of fashion models and designers as they model. At many television channels and films involve the fashion industry. Consumers can now identify the different types of designers and design.
Today, many designers find inspiration from street fashion, celebrities, vintage styles and work other designers. Even though there are possibilities of duplication in products and design for easy access the latest printing and computer technology, and because of the appearance of regional or traditional design apparels in the world, it can not be ignored easily. It’s really exciting project to deal with this issue globally.
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