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Successful retailers need to forecast the fashions that their consumers will be looking for. Even top designers meet regularly surveys before designing seasonal lines and large retailers consulted experts predict before buying stock for their stores. So how does an independent boutique agency access to valuable industry information and trend prediction?
Above all, to monitor what is happening in the weekly celebrity glossy monthly fashion magazines, will give you an upfront view of the new names in design, what consumers will be shopping for and where development plans.
Consumer spending is a powerful influence on the media, but tempered by the economy so as to find out what consumers are actually buying it is advisable to make regular visits occupied similar retailers and local shopping centers. Take your time, where you can chat with clerks. They are in the front line and it gives them a unique perspective on the needs of the consumer and what the customer is looking for. Other very rich source of information will be available online in the journal fashion forums, Elle, Vogue, InStyle etc have very active forums fashion consumers. These are useful hints to find out what is being bought and buzz coming style.
In the past, US retailers looked to European retailers for market development. Today, more American retailers are finding inspiration closer to home. There is a lot of undiscovered local designers in their own backyard us who are gaining a dedicated following. With a little research you can find these rising stars and establish a relationship that will be mutually beneficial.
Other important ways to see development is to subscribe to industry trade publications like Accessories magazine, Apparel News and WWD. These publications are essential especially if you are a boutique in a small town and do not plan to attend industry trade shows. These magazines also now have websites that provide up-to-date reports policy.
Today, between each marked fashion trend, we experience a new adaptation of the fashion standards, especially routine-retro-revivals. Now this is taking shape spandex leggings, 80’s fashion and neo-preppie look. Wayfarer sunglasses popularized by movies like “The Blues Brothers” and “risky business” have returned (but in larger sizes and bolder colors) and even some of the biggest names in the 80’s and 90’s fashion model scene enjoyed a career revival with high. fashion and cosmetics companies featured in the ad
The best way to see new fashion trends to look for appropriate visual input where you can – in vintage stores, flea markets and street. There are also a lot of fashion blogs and online showcases discuss what local residents in big cities are tiring, thse are invaluable resources. Chief among them are The Satori List, Streetfashion.net, London Street Fashion (ftp2.dns-systems.net) and styleandthecity.com.
Whether you are an established retailer or current boutique owner, ongoing research and development is an important function watch your business if you are to develop and succeed. Spotting trends or even a development will be achieved through the eyes follow the market, pay attention to fashion and know your industry. As always, “knowledge is power” in this case it is power you can leverage the great sales!
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